Wednesday, October 26, 2011
Get the junk out of the trunk: Now is a great time to reassess your business.
Wednesday, October 19, 2011
Business is hard enough without going it alone: Get outside help to boost your business
Business owners know their company and industry, but still get stuck in the day-to-day business. Often times they hit a plateau and find it difficult to reach the next level of performance. Many of these executives and business owners look inside their organizations for the solution when the answer just simply is not there. They need to be seeking support from someone outside the company.
Professional athletes use coaches to improve their performance because someone from the outside can see things the individual cannot. The coach can observe and communicate what things need to be changed and support that change. Even the best golfers in the world employ coaches to help them improve every part of their game. Business is no different.
Executives and business owners run into new situations every day and have a limited set of reference on how to deal with them. An outside coach can help them put these situations into perspective and support them in adapting to either internal or external situations.
I work with one business owner who is an expert in his field, and wanted to look into his future planning what it would look like. He needed help with developing an exit strategy, ie: sale to an insider, sale to a 3rd party, or passive ownership; to include increasing sales and adding resources. In our meetings we discuss what is going on in his day-to-day business and progress against our action items. He has found tremendous amount of value by having someone he can talk through the issues and opportunities in his business.
The following are areas to consider if you move forward with a coaching relationship:
Can you take outside advice?
It is not unusual for a business owner or executive to feel inadequate asking for help. The entire organization looks to them for direction and they tend to be very intelligent. If you cannot check your ego at the door however during a coaching relationship, then don’t waste your time looking for help.
One-on-one or Group setting:
There are a number of very good peer advisory group organizations that provide coaching in a group setting. The organizations I know of all are all high quality and the participants tend to do much better than their competitors in areas of business growth, client retention and organizational development. BUT, group settings are not for everyone! If you cannot openly accept input from others in a group setting, and cannot provide balanced support to others you should look to a one-on-one coaching relationship.
Getting Started:
There are a wide range of choices when it comes to business or executive coaching. Prior to meeting with any business coaches perform an inventory of your issues, opportunities, and areas you need help developing. This will give you a starting point when having initial discussions with coaches. Be honest with yourself and assess how you will interact with someone providing feedback. Share this with your coaching prospects during initial meetings.
How to Find a Coach
1.) Ask others that you know about their coaches and solicit recommendations from your network. One of the best ways to find a coach is based on feedback from your network.
2.) An internet search will provide you with a wide range of options. Look for someone local so you can have face-to-face meetings, and not just telephone coaching.
3.) Industry is not important. Don’t get hung up on whether the coach has experience in your industry. They provide the outside look to your industry expertise.
4.) Find out how they operate. Discuss how the meetings work and assess how this matches your style.
5.) Assess the personality of the coach. You will be spending a fair amount of time with your business coach and it is important that you feel comfortable with that person.
6.) Ask for references.
In most cases you will find that coaching for you or your business is very cost effective and can support you and your management team. Understanding if you are the right candidate for coaching is the most important step, followed immediately by your coach’s approach and personality. Most business owners find benefit from most coaching relationships within the first few meetings and measured results within a few months.
Larry Turner is CEO of Roundhouse Advisors, Inc. and has over 25 years experience growing, starting up, repositioning, and revitalizing organizations. Roundhouse Advisors is a consulting practice focused on helping businesses increase enterprise value by managing pain, growth and owner exits. Larry is a consultant, public speaker, and the author of two books “Owner Exit Planning: Leave On Your Own Terms” and “Mapping Your Recovery: Grow sales in difficult times”. For additional information visit www.RoundhouseAdvisors.com
My book “Mapping Your Recovery: Grow sales in difficult times” provides additional information on areas that can be positively impacted by outside coaching or consulting www.roundhouseadvisors.com/growsalesbook
Wednesday, October 12, 2011
Building Your Business Quickly: Acquire a Competitor, Drive More Volume
We all know that increased sales volume in our businesses can be the cure to a number of problems. What is not readily known are the opportunities to increase sales through acquisition during economic downturns. Sure, many banks have higher standards for lending, but there are ways to get a deal done.
I know a number of companies that have increased their business by integrating volume and operations of other organizations. Here are two areas that I have seen work over the past few years:
Failing competitor
Many companies are not going to make it through to see the end of this recession. Those that do not make it leave their customers and sales people looking for a home. You can proactively approach your competitors with a solution for taking care of their customers and employees, while allowing the owner to keep assets for liquidation.
The approach could be a letter, email or a face to face discussion where you offer to transition their clients to your business, allow the sales people to continue closing business on a straight commission basis, and also allow the other business owner a commission on new business that they may close due to relationships already in place. You never know how your competitors are doing and opening the discussion for them to gracefully transition out of their business may be a good solution for some.
This approach will not be a solution for many, but it never hurts to ask. Make sure your operation can absorb the extra volume and you have sufficient buffer to support the working capital requirements of a quick increase in volume.
Purchase a competitor
Purchasing a competitor’s assets is a great way to increase volume. This option is only available to those companies that are not overburdened by debt, have been able to sustain positive cash flow, and the owners have not over leveraged themselves personally.
Purchasing a competitor allows you to leverage your current infrastructure, increase your volume of product that you can support in your business, and leverage your knowledge in the industry. There is bank debt available to support the right deal and the loan officers like deals where your current company is in good shape, you have industry and business specific knowledge, and your personal finances are clean.
Take advantage of SBA programs to acquire smaller firms as an add-on to your current business. I recently had a conversation with an SBA loan specialist in the Denver area and he informed me that they are funding SBA deals if the situation is right. There are a few industries they are staying away from, but in general they are looking for opportunities to lend.
Summary
It doesn’t cost you anything to ask your competitors if they are interested in transitioning out of their business. If you can get increased volume without having to purchase their business or assets it allows you to leverage the additional volume in your operation. The worst thing that can happen is your competitor tells you “no”.
The next best thing that can happen is you start a discussion on acquiring certain assets of their business. If you have been able to hold on to some positive cash flow, and can show a solid integrated business there is a potential of getting financing to support an acquisition. You will also find that there are a number of banks in the area that are lending, but with different criteria. Check out a number of different lenders. Your opportunity may fit their business model.
Larry Turner is CEO of Roundhouse Advisors, Inc. and has over 25 years experience growing, starting up, repositioning, and revitalizing organizations. Roundhouse Advisors is a consulting practice focused on helping businesses increase enterprise value by managing pain, growth and owner exits. Larry is a consultant, public speaker, and the author of “Owner Exit Planning: Leave On Your Own Terms”. For additional information visit www.RoundhouseAdvisors.com
Wednesday, October 5, 2011
Growing Sales: Five things you can do today to grow your business
I meet with many business owners that are frustrated by the lack of sales. During our initial meeting we discuss the activities they are currently undertaking to increase business and the response from many is something like “we cut all our marketing and sales activities to save money”.
Sales result from generating activity and developing new leads in your sales pipeline. Your sales pipeline today needs to be larger than it was before the recession because in most industries the average sales cycle has gotten longer and the average price of products/solutions sold is lower. Driving increased activity at the front end of the sales pipeline will generate more sales. There are five things you can do today at very little cost that will begin to generate the sales you desire:
1.) Sales Focused Organization
In one company that I managed, the sales coordinator would check with manufacturing before accepting an order. This was typical practice, even when our manufacturing organization was below capacity. After seeing this, I spent some time with the sales coordinator and head of manufacturing and we all agreed that nothing starts unless we have an order and to immediately take the order, unless it required out of the ordinary delivery terms.
Don’t lose a chance to secure an order. Putting off the decision to accept an order, can delay the purchase order by approximately two weeks. Dealing with all orders this way may push back a significant number of orders.
We were also able to shift the culture of the entire organization to one that focused on getting new orders in the house. This took place over time, but it required us to be proactive in securing orders, communication to the entire company on a regular basis on how we were doing and our progress against sales goals. Everyone in manufacturing/operations knows that their job depends on securing new orders, so take advantage of that fact and get them involved.
2.) Visit Customers
The largest asset you have in your sales organization is existing customers. The management team should be visiting your top customers. Your sales organization should include visits to current customers in addition to expanding the customer base.
I had an international sales manager who worked for me and who only traveled to one international show in Europe each year. We discussed growing sales through our distributors in Asia and he acknowledged that he had never visited any of them. We setup a two week trip and within a few weeks of his return we started seeing incremental orders from the distributorships he visited. He was amazed, since there was no discussion during his visit of the orders we received. It just happens… you visit your customers, inform them of all the products/services you provide and you are now on the top of their mind.
3.) Make Sales Calls
You obviously expect your sales team to make sales calls, but you expect the management team to join them? You should! It provides your management team with additional information that they in turn bring back to their organization. It all helps to become more customer focused. It also provides your sales team with a step up against the competition. Your sales team will close more deals because of the direct involvement of management. It shows the prospect what kind of company they may be doing business with.
4.) Internet Marketing
The tools to generate more sales activity on the web continue to grow. Search engine optimization (SEO) and local search are great tools, but require a large amount of work and time to generate results. These are great tools to utilize after you put together some activities that will generate more immediate results.
For quick results, I like to use pay-per-click advertising programs with landing pages that are designed to convert visitors to a meeting or purchase. These programs along with drip marketing campaigns and social media efforts are a great way of contacting prospects and generating results. You can pull these programs together yourself, but if you are stretched for time and knowledge, leverage one of the many experts in the field.
5.) Strategic Partnerships
Your customers and prospects are buying products and services that are complementary to your product line from other companies. Understand what these are, who provides them, and how they sell. Approach these firms with the intent of developing a strategic relationship. It may be a distribution/license agreement, a joint sales approach or a revenue sharing agreement based on mutual lead generation.
Work on these items in your business and you will see incremental activity and sales. It is difficult to do them all at once while you are running the day-to-day operation, so pick one and start doing it. Once you have that one activity generating results, and then do the next one. The best way to eat an elephant is one bite at a time and that also pertains to developing incremental activity in your business.
Larry Turner is CEO of Roundhouse Advisors, Inc. and has over 25 years experience growing, starting up, repositioning, and revitalizing organizations. Roundhouse Advisors is a consulting practice focused on helping businesses increase enterprise value by managing pain, growth and owner exits. Larry is a consultant, public speaker, and the author of “Owner Exit Planning: Leave On Your Own Terms”. For additional information visit www.RoundhouseAdvisors.com
Wednesday, September 28, 2011
Owner Exit Planning: The 7 things you must do before selling your company: part 5
Wednesday, September 21, 2011
Owner Exit Planning: The 7 Things You Must Do Before Putting Your Company On The Market: Part 4
This is part four of a five part series on preparing yourself and your company for sale to maximize your outcome.
Preparing your company for sale includes more than just improving the value drivers and fixing the value detractors in your business. It also means getting your overall house in order to be the best product on the market. Business owners are all getting older, and those that missed going to market before the recession hit in 2008 will all be looking for an opportunity to sell their business when the economy improves.
This means that there will be a huge number of businesses going on the market over the next few years, and those that are best prepared will sell faster and get better prices than those companies that are not prepared. Be ready in all areas of your business, and specifically during prospective buyer visits and due diligence.
Visits and due diligence is an opportunity for the buyer to look at your company and all areas of your business. The process is similar to staging your house for sale…those that are staged better sell quicker and at a higher price. That is where “getting your house in order” comes into play in your exit planning process.
Get your house in order
Getting your house in order involves focusing on those last few areas in your business that will be reviewed by a prospective buyer. In many respects, these may be areas of your business that should have been kept up over the years but you never really got to them. They may be general housekeeping, paperwork or legal issues.
You need to present your business in the best light with prospective buyers and the following are some examples of areas that could trip you up:
Some Examples:
Pick up your office – You will be bringing prospective buyers through your facility, so make sure it looks the best possible. This includes cleaning carpets, purge files of old information, organize your production or development facility, and have all employees pick up their areas. Prepare for this process just as you would an important customer visit to your facility. First impressions are important with the buyer.
Clean up legal issues – Take care of any pending or current legal disputes in your business. This can kill a deal or at the very least provide negotiation power to the buyer. This includes making sure all software in your business is properly licensed.
Normalize earnings early – Most privately held businesses legally manage their profits to minimize taxes. Adjust or normalize your earnings well before going to market. The last thing you want is to be in a weak position at the negotiation table, and starting this discussion with talk of adding back profit due to your business practices immediately puts you in a weaker position.
Eliminate baggage – Settle disputes with your employees, customers and suppliers before going to market. These areas will surface during due diligence and could hurt your chances of maximizing the price you receive at the time of sale.
These are only a few areas to review and fix prior to going to taking your company to market. By reviewing those areas in your business that represents risk to an outside buyer, you can be prepared for the due diligence process and maximize the value you receive from the sale of your business. More in-depth information is available in my book, “Owner Exit Planning: Leave On Your Terms.”
Coming up: Managing through the process.
Larry Turner is CEO of Roundhouse Advisors, Inc. and has over 25 years experience growing, starting up, repositioning, and revitalizing organizations. Roundhouse Advisors is a consulting practice focused on helping businesses increase enterprise value by managing pain, growth and owner exits. Larry is a consultant, public speaker, and the author of “Owner Exit Planning: Leave On Your Own Terms”. For additional information visit www.RoundhouseAdvisors.com
Wednesday, September 14, 2011
Owner Exit Planning: The 7 Things You Must Do Before Putting Your Company On The Market: Part 3
This is part three of a five part series on preparing yourself and your company for sale to maximize your outcome.
Preparing your company for sale includes more than just improving the value drivers in the business. There are a number of areas a prospective buyer will review during the sales process that are not readily visible when they make the initial offer. These areas will be looked at in depth during due diligence when placing your company on the market for sale.
Due diligence is an opportunity for the buyer to look deep into your company and review all information, processes and structure of the company that was presented during the first part of the sales process. This is where those areas that were neglected over time come back and can negatively impact the price you get for your business. These areas make up the value detractors.
Manage the Value Detractors
The value detractors include areas of your business that are reviewed during due diligence by the buyer and can represent risk to the new owner. Risk comes in many forms and can include too much revenue concentration in only a few customers, aging IT infrastructure, or lack of process in the organization. These are only a few areas that can cost a new buyer additional money after purchasing the business, or can represent risk in the revenue stream.
Most offers are based on a multiple of the free cash flow in the business, and any risk to the revenue can impact the purchase price a prospective buyer is willing to pay for a business. You need to objectively review your operation and identify those areas that a buyer would view as risk to their investment.
Some Examples:
- How secure is the revenue in your business with you gone? Many business owners are the key interface with customers, and when gone represents risk to someone else running the business. In this example it is critical that you have already transitioned many of the key sales activities to others in your company, so you can demonstrate your lack of involvement in the day-to-day sales efforts.
- Do you have a procedure manual that outlines the processes of your organization, or do key employees have the process in their head? The risk to a buyer in this case is from employees leaving or out for extended periods of time. Focus efforts on developing a procedure manual that outlines the key areas in your business and defines the process flow of your organization. It should be written in a way that would allow a new employee or temp to read a section as it relates the job they are doing and perform that task with some guidance. A buyer will look at the procedure manual as a road map to provide direction in the operation.
- Is your IT infrastructure outdated? The buyer will look at this area as an additional investment they will need to make within the first 12 months of purchase. Have your IT infrastructure reviewed approximately 18 months before going to market and update the equipment and software that is outdated. By managing this upgrade far enough in advance of taking your company to market allows you to make smaller monthly investments, as opposed to one large investment. This approach helps you manage your cash flows during the time leading up to your liquidity event.
- Too much revenue in too few clients. You have a problem if only a few customers make up 10% t0 15% of your total revenue. This lack of diversity represents risk to the new buyer in the security of the future revenue and cash flow in the business. This is also a difficult item to fix in a short time frame. The only solution is to increase sales with other customers to lessen the impact of the large customers.
These are only a few areas to review and fix prior to going to taking your company to market. By reviewing those areas in your business that represents risk to an outside buyer, you can be prepared for the due diligence process and maximize the value you receive from the sale of your business.
Coming up: Ready your business for market by getting your house in order and managing through the process.
Larry Turner is CEO of Roundhouse Advisors, Inc. and has over 25 years experience growing, starting up, repositioning, and revitalizing organizations. Roundhouse Advisors is a consulting practice focused on helping businesses increase enterprise value by managing pain, growth and owner exits. Larry is a consultant, public speaker, and the author of “Owner Exit Planning: Leave On Your Own Terms”. For additional information visit www.RoundhouseAdvisors.com
Wednesday, September 7, 2011
Owner Exit Planning Part 2: The 7 Things You Must Do Before Putting Your Company On The Market
This is part two of a five part series on preparing yourself and your company for sale to maximize your outcome.
Once you have worked with your financial planner and understand what is needed to sustain a desired lifestyle after the sale of your business, it is time to start working on your business to get it ready for market. The first area to focus on is the value drivers in your business. The primary value drivers for any business include consistently improving cash flow, increasing top line revenue along with a growth story and a strong management team.
A buyer will be looking at the business from a perspective of past performance and current business structure. The buyer will not value your business based on optimistic future business projections, especially if those projections are based on activities and trends that have not been realized in the past. These dynamics will require you to look at the company differently in the few years prior to putting the business up for sale to provide for the maximum return. The operational actions during that period are different than when you are running the business for your personal needs if you want to maximize your financial outcome at the time of selling your company.
Consistently Improving Cash Flow
Free cash flow is the main measurement for company valuation when it comes time to sell your business. A common measure of free cash flow is Earning Before Interest, Taxes, Depreciation and Amortization (EBITDA), and provides a measurement of company performance without accounting for the items not included in EBITDA.
As an owner looking to sell your company you need to increase EBITDA year over year for the 9 to 36 months prior to selling your company in order to realize the highest value for your company. This may mean managing your company differently over that period of time than you have in the past. Most owners of private companies manage their business to minimize taxes, which means many investments in the business are expensed in the current year and extra expenses in the business may exist to depress earnings.
In an environment of maximizing value, you need to review all business expenses and work with your accountant to properly account for those investments that can be depreciated over a period of time. Review all costs and only incur those that are necessary to run your business.
Growth Story
One of the key areas to steadily improving EBITDA is increasing revenues. A growth story provides background to the prospective buyer on the why and how of the revenue growth. The growth story becomes a basis for the prospective buyer to plan growth going forward, which provides a higher valuation for your company.
We see many companies fall into a stagnant growth mode as the owner and business reaches maturity. This results in a lower valuation of the business, because the new owner needs to recharge the company and find growth opportunities. In these situations many owners can stimulate growth through programs that leverage current company capabilities.
These programs include adjacent growth programs, which may include new products developed for current markets, moving into adjacent market segments with current product offerings, or increasing sales channel capability with your current market and products. Whatever the plan to increase sales you will be best served if you can position those efforts into a credible growth story that can be succinctly conveyed to a prospective buyer and provide a basis for increased company valuation.
Capable Management Team
Most owner-run businesses revolve around the owner making many of the decisions. In these organizations, the company cannot continue without the owner on a daily basis, which can create risk for a new owner. Many buyers are looking for a standalone business with management teams that can run the day-to-day activities after the owner is bought out and has moved on. Key management positions need to be filled with strong individuals with the technical ability to run their function – they should be considered “A” players.
The Value Drivers
There may be other items more specific to your business, but in general these three areas are looked at by an outside organization to develop a price for your company. The value drivers represent those areas that are more readily seen in the process. In our next article we will look at the value detractors that represent risk to a buyer and as a result depress the value of your business at the time of sale.
Coming up: Increasing the value of your business by improving the value detractors, and getting your house in order.
Larry Turner is CEO of Roundhouse Advisors, Inc. and has over 25 years experience growing, starting up, repositioning, and revitalizing organizations. Roundhouse Advisors is a consulting practice focused on helping businesses increase enterprise value by managing pain, growth and owner exits. Larry is a consultant, public speaker, and the author of “Owner Exit Planning: Leave On Your Own Terms”. For additional information visit www.RoundhouseAdvisors.com